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I write about crisis response, emergency planning, and the human side of preparedness. Here’s how to find your way around.
I’m Jeff Morgan. I’ve spent more than thirty years in emergency response — working with airlines, energy companies, rail operators, and governments to prepare for the events no one wants to imagine. This site is where I put what I’ve learned into a form other people can use.
It’s not a textbook and it’s not a sales pitch. It’s closer to the conversation I’d have with a colleague over coffee — frank, specific, and grounded in what I’ve actually seen.
What you’ll find here
Framework
Mental models and structured ways of thinking about preparedness, response, and the relationships that hold them together.
Essay
Longer-form pieces on the human and organizational dimensions of crisis — leadership, communication, and the things we get wrong when we’re not paying attention.
Case study
Anonymized and carefully composited accounts drawn from real events. The names and details are changed; the lessons are not.
Exercise
Practical notes on tabletop exercises, drills, and the difficult work of testing a plan before the plan is tested for you.
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