Author: Jeff Morgan

Being Prepared Posts Start here About Contact Framework · ER Planning · 8 min read Vendor, provider or partner? The word you use for the people you call in a crisis reveals how you’ll actually treat them when one happens. By Jeff Morgan·August 1, 2026 Many of the industries I work in refer to organizations like Aviem and the Foundation with the term vendor. It’s a transactional word, and in twenty-five years I’ve come to believe it’s the wrong one — not because it’s rude, but because it quietly sets the terms of the relationship before anything has happened....

I’ve had the privilege of interacting with many different organizations in the past year including current clients, prospective clients, attendees at emergency planning workshops, and other similar functions. What was somewhat surprising to me were the number of companies who had an emergency plan, but have never exercised it. One critical aspect of creating an emergency plan is to test it. Most realize that they should, however they have not for any number of reasons. When thinking about exercises, several parallels come to mind: • Not exercising your plan is like reading the driver’s manual, but never getting into...